Once again it’s that time of the year fully loaded with Christmassy offers. Everywhere you turn there’s a discount, a sale… tempting things that race for customers’ attention and purchase. Given this crowded context, how can you make your company’s offer stand out? Read along and find out some simple still effective tips and tricks.
Create Holiday related content
In order to gain attention you have to be relevant. And during the Holiday season being relevant means offering your customers fitting hints on how to better manage this time of year. Show them that you care, that you make your research on helping them make more inspired choices. Let’s say, par example, that you’re a company that sells books. Just posting about your titles and new entries won’t do it. Instead, you can offer your fans an online guide for choosing the best gifts for the loved ones. That’s an added value that your prospects will surely appreciate.
As well as this, try to offer context to your products. Creating a special atmosphere around the product – setting in under a Christmas tree or aside a nice and warm Christmas brew – will absolutely draw attention to the experience.
Make sure all these efforts are linked to your website pages. An error in this process could ruin the whole setting.
Promote your posts
Compelling content really reaches its fully effectiveness when promoted to the right people. Boosting your posts will increase the likelihood that prospects will see your message in their newsfeed or respond to your sales promotion. Before clicking “promote” make sure the post is valid for a longer period of time and has included a call-to-action, along with a link to your website. You can use Facebook Exchange in order to find people based on other sites they’ve visited. That way you can reach them with a similar product or service.
Make them an offer they can’t refuse
If you want to get more visitors that are likely to purchase from your store, then giveaways are the way to do it. As research has shown, 42% of people like a brand on Facebook for the discounts it offers.
Brace that with an order form for Facebook. Its main benefit? That of shortening the purchase process. During the Holidays time becomes really scarce and precious so take advantage of that and set the buying scene as close to the decision funnel as possible. Collect payments right on form without any unnecessary hassle for your prospects.
Another thing to have considered is that of managing the order form so it won’t turn into disappointing your customers once you run out of the items. How to do that? Once again, simple is the word for it. By setting the maximum number of submissions the form will be deactivated automatically once it reaches the number you set.
Also, don’t forget about appearance since you have full control over this aspect. Logo, images, fonts or colors – all are easy customizable. Make your form appealing to fill in!
Once the sale campaign is over a good way to engage with your customers and gain further insights on how to develop next campaigns would be to run a satisfaction survey. That way you can find out what things were good about the promotion and which aspects you should further improve.
Have you tried out these tips so far? Do you have any further suggestions on this topic? Do share your insights and tell us what’s your take on leveraging Facebook presence for boosting sales.
